Archive for Brookseo

Google Can Not Answer All Your Questions

Brookseoon January 15th, 2012No Comments

I found a great church sign in Sarasota. It simply read, “Google Can Not Answer All Your Questions.” This may be true. In fact, Google really doesn’t answer any of your questions. Google does help you find information to help you answer your question.

If you Google “John 3:16″ you will find Jesus

You can find Jesus using various keywords or key-phrases. That’s the key. So, can your parishioners, clients, or prospective customers find you on Google? How can you expect to provide answers if they can’t find you?

Incorporate SEO Strategies into Your Website

Your website should incorporate search engine optimization (SEO) strategies to ensure that you site is visible on Google, Bing, Yahoo, and other search engines.  It is more than a few keywords here and there.  Want to learn more?   Contact me to learn how I can help your visibility on the Web.

2011 INA Conference Speaker

Brookseoon May 17th, 2011No Comments

I was fortunate to be asked to present at the International Nanny Association’s 2011 Conference. The topic – Marketing with Internet videos. It was exciting to be chosen to discuss a marketing venue that still presents a lot of opportunity to get found on the Internet!

The Presentation was
Customized for the Nanny Industry

The first step of my presentation was to research the nanny industry. This was done for two reasons; 1) for a better understanding of the nanny industry and, 2) to determine if video was being utilized by nanny agencies. I was pleasantly impressed with my research. A lot of nanny agencies did utilized Internet videos. Of course, there were a lot of them that didn’t and/or didn’t utilize Internet videos to their full potential.

My presentation highlighted:

  • The importance of Internet Videos.
  • How to research your competition and the opportunity for your Internet Videos to dominate your market.
  • Creating good content for a video.
  • How to film and edit a video for the Internet.
  • Where to post videos on the Internet.

The presentation itself was a huge success.  I was able to use nanny agency videos (some that were from a couple of the attendees) to show opportunity to create videos with powerful content.  Videos that would be visible on the Internet.  I came away knowing that we will see more Internet Videos from nanny organizations across the country!

Need a Speaker for Your Industry Conference?

Contact Jeff Brooks at 941-363-1356 to present at your next conference.

Wishing Everyone a Very Merry Christmas!

Brookseoon December 24th, 2010No Comments

Red, White & Blue Golf Tournament 1st Place Team

Blog, Brookseoon July 5th, 2010No Comments

I played in Oak Ford Golf Club’s Red White, and Blue Golf Tournament on July 3, 2010.  This tournament uses a scramble format that alternates the tees used between the reds, whites and the blues.  It was actually real interesting hitting from different tees. 

Our team was 9-under going into our last two holes.  Our goal was to eagle the Par 5 and birdie the Par 3.  We were hoping a 12-under 60 would give us a chance.   We successfully eagled the par 5 thanks to Eric’s great second shot and putt.  Now all we needed to do was birdie #4 on Live Oak, which was about a 185 yard – par 3.   Justin and I both put our tee shots within 4 feet of the hole.  We did decide my ball was about an inch closer.  Justin easily made the putt to take us to the clubhouse with a 12-under 60. 

We beat our opponnent by exactly 1 stroke and became eligible for Oak Ford’s Summer Tournament Championship by winning this tournament.

Golf Outing – Pool Tournament – Music – Fun

Brookseoon July 1st, 2010No Comments

 

Scheduled for July 16, 2010

The 2nd Annual Jeff Brooks Golf – Billiards Classic is scheduled for July 16, 2010. This year’s event includes an 18-Hole Golf Skins Game at Bobby Jones Golf Complex and a Double Elimination Pool Tournament at the Sara-Mana Eagles #4424. There will be a champion crowned for both the Golf Outing and the Pool Tournament, plus a Golf – Billiard Champion will be crowned.

The Champion will be crowned using a Golf – Billiards Point System

Golf Skins Game Information

Where: Bobby Jones Golf Complex
When: 1pm Tee Times
Cost: $14.80 green fees + $5 for the skins game

This year’s skins game will be played on the British Course at Bobby Jones Golf Complex. Each registrant is responsible for their green’s fees ($14.80) and are required to pay a $5 ante for the skins game.

A skin will be awarded for any golfer who has the lowest score (one tie-all tie) on any hole. Skins will also be given for Longest Drives (each par 5), Closest to the Pin (each par 3), and Longest Putt on designated holes.

The Golf Champion will be crowned using a Golf Points System.

Pool Tournament Information

Where: Sara-Mana Eagles #4424
When: 7pm (Sign-ups 6:30pm)
Cost: $5 Entry

This yea’rs pool tournament will be played at Sara-Mana Eagles #4424 on North Beneava Road. Registrants are required to pay a $5 entry fee and will be responsible for paying the $1 per game table fees. The tournament will use a “race to one” double-elimination format. The Tournament will pay out 1st (50% of Purse), 2nd (30% of Purse), and 3rd (20% of purse).

VNEA rules will be used. Making the 8-ball on the break will be considered a win. Making the 8-ball and scratching on the break will be considered a loss!

The Billiard Champion will be the winner of the Pool Tournament.

Music by Jukebox Joe Carter
$6.50 “All-You-Can-Eat” Fish Fry
Raffles & 50/50

You don’t have to play golf or pool to enjoy the live music by Jukebox Joe Carter, an “all-you-can-eat” Fish Fry, and to particpate in the raffles. Each participant will receive a raffle ticket for each event they participate in. Raffle Tickets and 50/50 Tickets will be sold 1 ticket for $1 or 8 Tickets for $5. A prize will be given away every hour on the hour.

This year’s raffle prizes include:

You can sign-up by email at Jeff@BrookSEO.com.

 

Generate Business Relationships with E-Mail

Brookseo, E-Mailon July 2nd, 2009No Comments

There are many ways of prospecting customers using the internet. One effective tool that is over looked by businesses is a simple E-Mail Campaign.

Yes, E-mail Campaigns can be an effective tool for prospecting customers. If you’re like a lot of businesses you don’t want to be a bother to your customers. What you must realize is you can use e-mail campaigns to nurture relationships with current and prospective customers. Plus, many of your customers want more information about your field.

Nurture Marketing

Nurture Marketing is a very successful technique that can be used to generate more customers to your business. It is an ongoing process of providing information and nurturing a trusted relationship with current and potential customers. It is better for customers to get information from you than a competitor or a third party site that has never stepped into your business.

Working in the medical field, I’ve found that oncologists already provide a simple form of nurture marketing when they copy various cancer related articles and give them to their patients. This is a simple example, but their patients are less likely to seek another physician if they believe they have a good relationship with their physician. Plus,

How do you run a Nurture Marketing Campaign using e-mail?

  • Select an E-mail Program. There are many to choose from. Make sure the program you choose adheres to spam guidelines and is simple to use. I’ve found many businesses with a great program that is too complex for their staff and e-mails are never sent.
  • Determine how you will collect e-mails. This is really rather simple to solve. You ask for them and collect them on your web-site.
  • Create a plan on how you want to separate your e-mail list. Many businesses make the mistake of having one large list of e-mails. Therefore, every customer get’s an email even if it doesn’t apply to them. Why would a customer who likes to barbecue get an e-mail about poaching? Don’t get me wrong, there are times you’ll want to send an e-mail to every customer. Therefore, maintaining a general customer e-mail list is still important.
  • Get Content. One thing I’ve learned is there is a lot of information available. Odds are if it interested you it would be interesting to your customer. Just remember to create content that an average customer can understand.
  • Plan your calendar. Generally, nurture marketing campaigns aren’t something you want to plan. You should send information to customer as soon as you learn about it. Basically, you want your customers to hear it from you first. I do recommend a regular monthly e-mail to ensure you remain visible to all your customer.

Maintaining exceptional relationships with current and prospective customers optimizes the effectiveness attract new customers to your business.  Nurture marketing and E-Mail Campaigns will generate new customers and loyal customers.

SEO Training for Medical Offices

Brookseo, SEO Trainingon June 5th, 2009No Comments

I am pleased to announce that I have teamed up with Melissa Fach, well known and respected for her SEO work, to create a new Medical SEO Training consulting business.

We’ve combined our experience and expertise to offer medical practices training on how to effectively advertise their practice on the internet.  This includes learning how to:

  • provide Search Engine Optimization to their existing web-site.
  • manage a Pay-Per-Click campaign.
  • develop successful E-Mail Campaigns.
  • effectively create, use, and market internet videos.
  • use blogging as a marketing tool
  • make social media sites refer more patients.

Our Medical SEO Trainings will allow medical offices to manage their own internet marketing at a fraction of the cost of hiring a professional internet marketing firm. The response to our business and our trainings have been very positive. I’m attaching a link to our web-site for you to review or forward to medical offices you believe could benefit from this service.

www.medicalseotraining.com

Feel free to contact me if you have any questions.

My Stimulus Plan for Neighborhood Stores

Brookseoon May 12th, 2009Comments Off on My Stimulus Plan for Neighborhood Stores

My father owned a neighborhood grocery store during my entire left. I use the term owned since both my brothers now own and operate the same grocery store. In fact, B&B Grocery, Meat & Deli has been in my family for three generations. It all started when my grandfather and his brother opened it in 1922.

It is an amazing story how this small neighborhood grocery store has survived large chain stores, warehouse clubs, and even a flood to remain at the center of the community on the Southside of Des Moines, Iowa. It amazed me so much that I created a web-site for them. This web-site receives a few thousand hits every month from multiple countries and almost every State in the United States.

The success of their web-site gave me an idea. Why not create a web-site to list family-owned neighborhood stores from all over the United States? It could be used as a guide to encourage people to support these stores. My goal is to help these neighborhood stores remain open for future generations to enjoy. It will cost these stores nothing to be listed. It is my personal project.

The site layout was completed the first week in May 2009 and can be found at www.neighborhood-stores.com. Now, I have the task of finding and listing as many stores as possible. This is where I need your help!

Please let me know about neighborhood stores in your area. Please ensure you provide me with as much informatoin as possible. In fact, I’d even love to have another contributor to help write up descriptions for the site. Contact me if you’re interested.

So, please support your local grocery store and support my stimulus plan by using www.neighborhood-stores.com to find your local grocery store.

News Cast Concerning B&B Grocery, Meat & Deli

Brookseoon May 5th, 2009No Comments

Des Moines’ Channel 8 News did a news segment on B&B Grocery, Meat & Deli.  This is the family grocery store my family operates in Des Moines, Iowa.  I hope everyone enjoys the segment.

Welcome to my new site!

Brookseoon April 20th, 2009No Comments

I’m sure you have noticed the change to my web-site. It was time for me to include a few new services and give my site a fresh new look. Plus, the changes include a blog feature. This is something I’m really excited about adding. It’ll allow me to keep blog about my experiences and services.

Same great services, with a few additions, and a fresh new look on the internet.

Feel free to share you thoughts about my updated site.

Best Regards,
Jeff

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