I was fortunate to be asked to present at the International Nanny Association’s 2011 Conference. The topic – Marketing with Internet videos. It was exciting to be chosen to discuss a marketing venue that still presents a lot of opportunity to get found on the Internet!
The Presentation was
Customized for the Nanny Industry
The first step of my presentation was to research the nanny industry. This was done for two reasons; 1) for a better understanding of the nanny industry and, 2) to determine if video was being utilized by nanny agencies. I was pleasantly impressed with my research. A lot of nanny agencies did utilized Internet videos. Of course, there were a lot of them that didn’t and/or didn’t utilize Internet videos to their full potential.
My presentation highlighted:
- The importance of Internet Videos.
- How to research your competition and the opportunity for your Internet Videos to dominate your market.
- Creating good content for a video.
- How to film and edit a video for the Internet.
- Where to post videos on the Internet.
The presentation itself was a huge success. I was able to use nanny agency videos (some that were from a couple of the attendees) to show opportunity to create videos with powerful content. Videos that would be visible on the Internet. I came away knowing that we will see more Internet Videos from nanny organizations across the country!
Need a Speaker for Your Industry Conference?
Contact Jeff Brooks at 941-363-1356 to present at your next conference.