B&B Grocery, Meat & Deli

An Optimized Website can Help the Press Find You!

SEO Tipson May 26th, 2010No Comments

Today, the AP released a story titled “Local Food Movement Boost Local Butchers’ Business” not only mentioned my family’s butcher shop, but they quoted my brother John and included pictures.  In the article, my brother states  business has “doubled” during the past five years.  The story circulated all over the Internet.  I honestly never thought I’d see the day when one of brothers were quoted on Forbes.com!  It happened today!

A Second Mention in the Press

B&B’ Grocery, Meat & Deli’s famous Quadzilla Burger was also mentioned in an Des Moines Metromix article titled “Wow, we’re stuffed, 7 foods to die for.”  The press doesn’t stop there.  Last week, B&B celebrated its 88th Anniversary and WHOTV, a local News Channel, reported about the anniversary during their nightly television newscast.  Listed below are other times they were mentioned in different publications and/or blogs in the past 12 months.

These are the articles that we know about.  I’m sure there are even more!

“It was the Website!”

John, my oldest brother and co-owner, told me that their business has more than doubled in the past 5 years.  In fact, he said they are busier now than they’ve ever been.  Why?  He believes the majority of the success is due to the website.  Joe, my other brother and co-owner, also believes the popularity of the store is due to the website.  He tells me there’s not a day that they don’t wait on a new customer that  found B&B Grocery, Meat & Deli on the Internet.   Of course, I remind both my brothers that they have a good quality product that people want.

Be Visible on the Internet

Have you ever wondered why another business was mentioned in an article?  Why wasn’t it your business?  Being easy to find on the Internet can help you get your business mentioned in more articles.  I’m positive many reporters use Google, Yahoo, and Bing to find various sources for their articles.  Therefore, you’ll lose  public relation opportunities if you don’t have an optimized website.  You don’t have to take this advice from me.  Take this advice from the owners of a small eighty-eight year old family butcher shop/deli who were quoted in an article found on sites such as ABC News.

Jeff Brooks

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